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In March, Hoover Toyota filed a lawsuit against another automobile dealership, Serra Toyota, alleging deceptive advertising in a direct mail campaign. The lawsuit claims Hoover Toyota will suffer irreparable injury and seeks to enjoin Serra Toyota from continuing the advertising campaign along with a request for unspecified monetary damages.

Wow! Where’s the U.S. Chamber of Commerce’s outrage? Where are the claims of frivolous lawsuits? Where are the claims of greedy trial lawyers (Hoover Toyota happens to be represented by one of the largest law firms in Alabama and the Southeast: Bradley, Arant, Rose & White, LLP.

As has been said on many occasions, their hypocrisy knows no bounds. Why is it okay for a business to sue another business for money, but it’s not okay for an individual to file a lawsuit against a business because of a physical injury or fraudulent conduct? We continue to hear the scare tactics of big business and insurance companies: lawsuits are ruining the country; tort tax; trial lawyers are making prices go up (it might have something to do with oil prices). But, when it comes to their own self interests, lawsuits are okay.

The fact is that individual lawsuits are down. Verdicts are down. And, a majority of the lawsuits filed are businesses against other businesses, not individual suits. If businesses think there are too many lawsuits, they need to practice what they preach and start working things out instead of running to the courthouse. Otherwise, what’s good for the goose is good for the gander.

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